I am a visual story teller. I visually tell the story of companies or individuals by designing graphic representations of their vision and goals.
When you say the word brand it means many things… It means your logo, but it is also the colors you use, the styles you apply, the clothes you wear, the automobiles you drive, and the tone in which you write. Each part is equally as important. There are people who specialize in brand creation…My role in this equation is to graphically represent your brand. You can see a few samples on my website of brands I have created.
I want to give you glimpse into what I turn over with a completed project. For my clients – I want them to use their brand to the fullest… This means that they use their logo along with their chosen colors, their fonts, patterns etc.
Colors: Colors help to set the tone for what you brand is. Specify colors represent different emotions which in turn sets the tone of what you are representing. Take the above logo for example and think of how different it would feel in bolder, brighter colors. cotton + wood created hand made bags, aromatherapy textiles and other beautiful creations. Everything has a natural look and feel and is simply beautiful…
Can you imagine what the logo would be in a bolder different color? Not quite the same feel…
Fonts: Similar to color, a font also helps set the tone. Whether you choose a serif font, a sans serif font or a script… make sure that you choose what bests represents your vision. These days hand written fonts are very popular – These are great for lifestyle blogs, individual brands, hand made companies, but if you are a corporation or a business, it may be best to pick a font that is a little cleaner.
Below are a few brand sheets that I have completed recently… notice the differences in colors, styles and how you can immediately tell the differences about these brands.
If you have questions about your current brand or about a brand you wish to create… let’s talk!
dry ink designs 