graphic design for the marketing major

Last week I was fortunate enough to give a presentation to some of the marketing industry’s finest at the SMPS SERC Conference in Raleigh, NC.

smps serc

This is a group of marketing and business development professionals in the construction, architecture and engineering world.

I discussed the basics of graphic design and facts that would help them during their job.  We discussed typography, color, file types, working with vendors and more.

The presentation was called Graphic Design for the Marketing Major – you can download all of the files here under the marketing track.

Here are a few blogs I have written before about graphic design.

Graphic Design 101

What are those designers talking about

Shades of Black





About dryinkdesigns

A marketing and business development background is the foundation for Mandi Boedicker’s passion for creating memorable branding support for a number of clients. Initially a graphic designer by trade, Boedicker’s marketing experience in the construction industry sparked a passion for networking and community partnerships. Dry Ink Designs was a natural next step. Boedicker’s freelance client work had spanned over ten years already while maintaining a full-time career, so she turned her creative energy into a career that benefitted the relationships she was building. Strengths in calligraphy, painting and photography soon grew into strengths in corporate identity strategy and marketing/communications support.
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