concept over ornamentation

I am definitely one for using amazing paper and amazing printing techniques… but we must never forget the importance of the concept… of the design.

Milton Glaser reminds us of the importance of concept over ornamentation.

milton glaser quote

Original post – Design Work Life

mandi

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About dryinkdesigns

A marketing and business development background is the foundation for Mandi Boedicker’s passion for creating memorable branding support for a number of clients. Initially a graphic designer by trade, Boedicker’s marketing experience in the construction industry sparked a passion for networking and community partnerships. Dry Ink Designs was a natural next step. Boedicker’s freelance client work had spanned over ten years already while maintaining a full-time career, so she turned her creative energy into a career that benefitted the relationships she was building. Strengths in calligraphy, painting and photography soon grew into strengths in corporate identity strategy and marketing/communications support.
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