Logo and company brands are always tricky when one company acquires another, especially when the acquired company is very established. Do you change the logo completely, do you slightly alter it to fit the new brand or do you leave it alone?
I recently worked with a company on this process. Starr Electric acquired Hayes and Lunsford which is a 60+ year old company that is very established. Knowing this, we kept the logo but updated the color to fit the Starr Electric Brand. It is a slight change and speaks well to both brands.
Once the logo was finalized, we worked on a flyer to share with clients, partners, etc.
I look forward to the future projects with Starr as they move forward!