Acquisitions: Keep It Simple

Logo and company brands are always tricky when one company acquires another, especially when the acquired company is very established.  Do you change the logo completely, do you slightly alter it to fit the new brand or do you leave it alone?

I recently worked with a company on this process.  Starr Electric acquired Hayes and Lunsford which is a 60+ year old company that is very established.  Knowing this, we kept the logo but updated the color to fit the Starr Electric Brand.  It is a slight change and speaks well to both brands.

acquired company logo


Once the logo was finalized, we worked on a flyer to share with clients, partners, etc.

acquisition flyer


I look forward to the future projects with Starr as they move forward!



About dryinkdesigns

A marketing and business development background is the foundation for Mandi Boedicker’s passion for creating memorable branding support for a number of clients. Initially a graphic designer by trade, Boedicker’s marketing experience in the construction industry sparked a passion for networking and community partnerships. Dry Ink Designs was a natural next step. Boedicker’s freelance client work had spanned over ten years already while maintaining a full-time career, so she turned her creative energy into a career that benefitted the relationships she was building. Strengths in calligraphy, painting and photography soon grew into strengths in corporate identity strategy and marketing/communications support.
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One Response to Acquisitions: Keep It Simple

  1. Pingback: let me upgrade ya | dry ink designs

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