Recently I was given the privilege of working with the North Carolina Chapter of USGBC to create a new logo. Currently North Carolina is separated into regional chapters and this will be an all encompassing group.
The team wanted to represent the state as well as their organization with this logo. I used the corporate colors to create simple line art to represent the regions of the state – from the mountains to the sea. The “buildings”, in grey, represent both the growing cities that make up North Carolina, as well as the industry of construction and architecture that makes up USGBC.
This was another wonderful experience creating a brand!